Carl Kiekhaefer did not plan to have something to do with outboard motors, when he completed an engineering school. His original plan was to develop and manufacture magnetic separators for use in the dairy sector. He bought a company Cedarburg lack outboard motor, with financial support from the father with the intention to use the premises to produce its magnetic separators. When he bought the company, he also got 300 outboard engines, which have been considered as a committeeThey had flaws and did not run.
How the money an engineer, and needs, Carl decided to examine the engines and see if they could be repaired and sold. After looking at them, he continued to work together with its small staff and all repaired and contacted the original purchaser, they refused. The order had been with a company catalog, and decided that the engines were now working for Carl to make and sell. Carl had seen outboard engines as a way to add some money to be rapidlyits activity, which meant Kiekhaefer group at this time. But if the mail order company called multi-engine, as we liked and has proven reliable and a second company, showed interest in engines and asked another engine, an alternative-firing twin-cylinder model to design and build for He had them review their plans. At this point, Carl decided in 1939 to improve the design of the outboard engine and customize it instead of machines for the dairy industry.
Carlworked on the design of their own brand of engines into account all the things that are false and unreliable with outboard motors that were already available at that time. His plan was to launch its first series of engines so that it is superior in terms of performance and reliability than is currently available. He developed a rotor pump water, mud and vegetation, has been maintained through the protection of rubber and pieces of it in an enclosure with the drive shaft and exhaust. Thefirst fuel cell system with a diaphragm valve was also installed new engines and were ready to be in 1940 when the area after the Roman messenger of the gods Mercury introduced. The New York Boat Show in 1940, where he presented his dealers outboard motors and the public for the first time and took 16 000 orders for the engines in this exhibition.
As the company has started very well the second World War, all production of outboard engines and Carl stopped to win a government ledIn order to provide for chain saws for the army. The army had tried a portable version for those who are currently in use, and Carl was sure he could suggest to replace their project to be developed. For two months it was necessary to develop a prototype and built and a practical exam, which could cut logs with a chainsaw 24inch would be to determine if the army or Carl would get the contract. His plane hit the army, one after 35 seconds lasts only 17 seconds to ensure the protocol truncated and has won the contract and thiscompany's survival through the war. Immediately after the war, production of outboard engines restarted and begin to grow from a boat as a pastime.
Today, Mercury produces a range of world-class outboards with 300 hp inboard jet drive.
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